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As Over The Moon grooms like Edward, Peter, Nick, and so many more know—a well-fitting tux makes all the difference on the wedding day. Thankfully, Bonobos has created the ultimate process for those seeking a dapper ceremony look. Enter The Guideshop.
Here, Bonobos’s e-commerce platform meets its brick-and-mortar manifestation. In 2007, the brand debuted as an online destination for men’s fashion with free shipping and streamlined returns letting men buy their looks without ever trying them on first. But times and needs have changed. Now, men want a perfect fit and are willing to put in the time that it requires to look and feel their best for any and every occasion.
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We recently joined OTM Style Director Grace Givens and OTM couple Dahye de Givenchy and Sean Taffin de Givenchy at a Bonobos Guideshop Fitting, ahead of their Paris wedding. And needless to say, we’re impressed. We booked the complimentary 1-hour Guideshop appointment online, but walk-ins are always welcome. Upon arriving to a local Bonobos, they were greeted by their Bonobos Guide and escorted through rows of the store’s curation across categories, while keeping in mind Sean’s vision for his overall groom look. Dahye was also able to add her thoughts, too. After getting an idea of the stylistic vision, the Guide measured Sean and suggested several pieces and styles that he tried on in real time—including the Empire Stretch Italian Wool Tuxedo and New Empire Super 150s Suit.
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With the Guideshop, you get a one-on-one consultation and thoroughly personalized experience as Bonobos Guides find the ultimate suit for you. They’ll handle the cumbersome part of any sartorial search, like getting your measurements and matching it with the right sizes. Meanwhile, you get to pick and curate every other part of the suit—colors, cut, material. And if there’s any part of the suit you don’t have an opinion of or vision for yet, an on-demand Bonobos Guide will help and, true to the name, guide you on your style and fit. After finding your perfect fit at your appointment, you and your Guide can place the order.
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While you may not know right now what type of suit you’ll get, one thing is for certain: You’ll never leave a Guideshop carrying a shopping bag. Nothing in the store can be purchased off the rack, and there aren’t even registers to check out. Instead, they’ll ship your sized-just-right pieces directly to your doorstep, free of charge. No baggage needed. Bonobos.com is the virtual stockroom, and the Guideshop trip is the brick-and-mortar try-on destination.
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The Guideshop experience doesn’t just have to be for the groom-to-be. Like Sean and Dahye, it can be something a groom-to-be and his future spouse do together—or with a father, father-in-law, best man. An appointment can also be an outing for the groom and his entire party. Plus, when groups order suits at a Guideshop fitting, they can get an exclusive 20% off discount on their purchase. So, why not make it an event and book an appointment for the whole groomsmen group chat?
The post Help Your Groom Say Yes to The Suit: The Bonobos Guideshop Fitting Experience appeared first on Over The Moon.